Selling Advice

Presentation

“The Keys to success when selling your Home”

“How to choose the right agent for you?”

• It’s always tempting to choose an agent based on Price, but do NOT select an agent based upon price, not all agents are the same.
• Real estate agents don’t establish value, the market does. You wouldn’t choose your doctor based on the price, you choose them based on competency, trust and your level of comfort based on rapport.
• Select your agent first, then together determine the price to market your home, unfortunately some agents will tell you what you want to hear when it comes to price.
• As the saying goes ‘Low offers blame the Market, No offers blame the Agent!

“How to set the asking price?”

• Ask yourself how you determined the price when you were buying. You probably compared all the other properties on the market to arrive at a value. You also need to know what has recently sold. The actual selling price of comparable properties counts and reflects a realistic market value for yours. Buyers today have much greater access to market information, so by the time they have seen your property they have already examined the competition and know their options.
• Your agent will go through a comparative market analysis with you and together you can determine the asking price.
• If you price your property too high in a sliding market, the price will keep going down and you will have lost the most qualified buyers in your first few weeks of marketing. Change your strategy in a rising market.

“My house is better”

Make sure that you are comparing apples with apples. Objectively compare location first, size second and then the condition and features of your property. The person looking to buy your property is comparing it all and this will determine if they are willing buy your property or one offering better value within the same area.

Have I chosen the right Marketing Strategy?

The reality is that all the exposure and marketing in the world won’t sell an overpriced property, we have a marketing strategy that we found to be highly successful and helps to show buyers how your property compares to the competition and worth taking the time to look at.

“I want to sell for the highest price in the quickest possible time”

Every seller wants to achieve this and priced correctly this is what in fact will happen. Be sure to check your motivation. If your primary goal is to move, then setting the price too high will NOT get your objectives met and you would have wasted precious time and money.

“We can always come down in price”

Don’t find yourself after having lost the ‘hottest’ activity and enquiry in the first few weeks out of options, out of time and then accepting any offer you can get. It’s better to turn down offers that are too low, rather than not get any at all. Price is like a magnet, it will attract either the right buyer or the wrong buyer with expectations one cannot meet. We have a strategy regarding price that can get around this issue when done correctly, can see great results.

“What is the Market telling us and is now the right time to be selling?”

You need to establish if the benefits of selling at a loss, exceed keeping it, and staying on, if the market has changed since you bought you need to determine if the reason for selling out ways the possible loss or not achieving your price expectation. Do you need to sell or do you want to sell, we not only can advise you on what price the market is telling you your property is worth but we can advise you if now is the right time to be selling? If you not sure and need financial advice we can recommend Brokers and financial advisors to help you to make the right decision. Knowing where you sit in the market, will help you to know where you are going.

Real Homes Realty is a Boutique Real Estate Agency, renown for insisting on Excellence in both Relationship Management and Clients Results. Specialising in Sales and Leasing. Realty Homes Realty prides itself on its team of committed agents who put your goals and needs first.

THE SELLING PROCESS MADE EASY

Selling your property doesn’t need to be a daunting process. Once you have selected the right agent for you the selling process becomes quite simple;

• Sign an agency agreement
• Your Solicitor/Conveyancer will organise the ‘Contract of Sale’
• Property photography, marketing & advertising will be arranged
• Your property will be shared with our extensive buyer’s database
• Open Inspections Saturdays and Sundays and some twilight evenings
• Marketing & feedback reports will be provided and explained
• Offers will be submitted in writing & discussed
• Your agent will negotiate on an agreed sale price
• The purchaser will sign contracts & pay a 0.25% deposit with a 5-10day cooling off period
• During cooling off the purchaser will arrange Building & Pest inspections, plus any required valuations
• Should the purchaser rescind they will forfeit this 0.25% deposit to you
• On the final day of cooling off the Purchaser will pay the full 10% deposit
• The Solicitors/Conveyancers will prepare for final settlement on the 42nd Day (unless otherwise – specified)

Our main goal is to make the buying & selling process a straight forward, stress-free & enjoyable experience.

PRESENTING YOUR PROPERTY

It is vital to make sure your property looks its best before going on the market. Ultimately, this is what will maximise your profit! Here are our top tips for presenting your property;

• Tidy the Yard: Curb Appeal Counts
• Remove the Clutter
• De-Personalise your home
• Clean EVERYTHING!
• Take Care of the Small Repairs
• Make your Home Smell Inviting
• Remove any Evidence of Pets
• Remember, Lighting is Important!
• Ask about staging your home: we can help!

Our main goal is to make the buying & selling process a straight forward, stress-free & enjoyable experience.

MARKETING YOUR PROPERTY

Every property is not the same and neither are we; we tailor individual marketing packages to suit both property and needs.

Every year we spend thousands of dollars marketing our client’s properties across a large range of media including print and online.

We are known for delivering outstanding results in speedy time frames.

Our main goal is to make the buying & selling process a straight forward, stress-free & enjoyable experience.

SUCCESSFUL SALE

To us, a successful sales does not end once an offer has been accepted. At Real Homes Realty, we help you every step of the way.

From understanding the process, to assisting you with finding a new place to call home. We strive to build long-term ongoing relationships; you are not just another sale.

Our main goal is to make the buying & selling process a straight forward, stress-free & enjoyable experience.